Betsson Teams Up With Totti, Baggio, and Cannavaro in New Campaign

New Betsson Sports 2026 campaign features Italian football legends Francesco Totti, Roberto Baggio, and Fabio Cannavaro, inviting players to join the team.

Everybody is talking about Betsson Casino and their ambitious 2026 campaign! It made a huge splash, as it's all about passion, inclusion, and celebrating all aspects of our beloved sports.

Something special straight from Italy

The new campaign features the three Italian football legends Francesco Totti, Roberto Baggio, and Fabio Cannavaro. In it, fans are invited to the ‘Museum of Passion’, a symbolic space that showcases the diverse sports supported by Betsson Sport.

Despite the iconic legends joining the campaign, it goes beyond football and focuses on sports in general. And through the Betsson Sports Club, you will get to see visibility for local clubs as they include smaller organisations that don’t necessarily have national recognition.

What’s even more intriguing is inclusive storytelling, where all sports are being treated as worthy of attention. As a player during this campaign, you can look forward to even more diverse sports gaming action where the love of the game connects all.

What’s the Museum of Passion all about?

The heart of this campaign is the new TV advertisement that features the legends Totti, Baggio, and Cannavaro, who guide you through the Museum of Passion or all the different faces of Betsson Sport Club.

In every room, you will find a different sport, which is a reminder that the online casino platform goes beyond just digital entertainment. It is fiercely dedicated to supporting all athletes and clubs, regardless of their level.

Impressive ambassador trio

Actually, this is not the first collaboration between Totti and the company. Betsson Sport entered the Italian market with Totti as an ambassador, which earned them quite the welcome!

Overall, Betsson knows how to leave a lasting impression. Be it through their selection of casino games available through their platforms or different features that enhance sports betting.

This time, they are upping the stakes and using three Italian football legends, with each one bringing their own perspective on the campaign.

Francesco Totti focuses on teamwork and the collective support of the team and the fans. For him, the campaign is a way to help clubs with untapped potential in hopes that they gain visibility.

For Fabio Cannavaro, it’s all about the sacrifices that happen behind the screens. There’s a lot of sacrifice that goes into sport triumphs, and considering this, Cannavaro also stresses that more recognition should be awarded to provincial clubs and smaller sports organisations.

Roberto Baggio is focused on the emotional side of the game, stating that passion is a universal language that connects all, no matter what the language barrier may be.

Go deeper with Betsson Sport

Their words resonate with a diverse group of sports fans who understand that sports are about more than the win. It’s about the community, sacrifice and emotion that goes into each practice, game and event.

The Betsson Sports 2026 strategy is all about strengthening the existing network through the Betsson Sport Club. The club remains open to all teams requiring a simple online application.

At the end of the day, this is a great way to deepen the connection between fans, athletes, and the brands. As an added bonus, it can also reinforce values of fair play, teamwork, and, of course, the focus of it all, passion.

And what's even better is that you can look forward to exclusive content, interviews and even challenges featuring the ambassadors.

Do you enjoy this article?

Share your experience on Trustpilot

By Deni

Verified Casino Expert

Expertise: Casino Content Writing, Journalism & (PR), Gambling Regulations, Dutch & German Gambling Markets

Hi, I'm Deni! I'm a research obsessive with a passion for gambling regulations, market trends, and casino news. I dig deep into every topic I cover - so every article, review, or guide I write is built on solid research and real detail.

Learn about our Review Process

Anything incorrect or missing?

Last updated: March 6, 2026

Let us know

Mentions in this article

Betsson Casino

Most Popular

Pragmatic Play's mega slot releases worth playing in 2026

Prediction markets are coming for iGaming, and Gen Z is already there. Expert insights included

Google has blocked over 270 million illegal gambling ads in 2025

Evoke agrees to a £243m William Hill takeover by Bally's Intralot

Ontario's market success sets the stage for Alberta's upcoming launch

{"3":{"n":"Games Global","i":"11-2025\/games-global-icon.png"},"4":{"n":"NetEnt","i":"netent-icon1.png"},"11":{"n":"Novomatic","i":"novomatic-icon-1.png"},"12":{"n":"Play'n GO","i":"play-n-go-icon1.png"},"13":{"n":"Big Time Gaming","i":"btg-icon-1.png"},"14":{"n":"Barcrest","i":"barcrest-icon-1.png"},"15":{"n":"WMS","i":"wms-icon-1.png"},"16":{"n":"NYX Interactive","i":"nyx-icon1.png"},"17":{"n":"NextGen Gaming","i":"nextgen-icon.png"},"18":{"n":"IGT","i":"igt-icon-1.png"},"19":{"n":"Yggdrasil","i":"yggdrasil-icon-1.png"},"20":{"n":"EGT Digital","i":"egt-digital-icon.png"},"21":{"n":"Betsoft","i":"Betsoft-icon.png"},"22":{"n":"Evolution","i":"evolution-icon-1.png"},"23":{"n":"Merkur Gaming","i":"merkur-gaming.png"},"24":{"n":"Thunderkick","i":"thunderkick-icon.png"},"27":{"n":"Aristocrat","i":"11-2025\/Aristocrat-gaming-icon.png"},"28":{"n":"Playtech","i":"Playtech.png"},"29":{"n":"Quickspin","i":"11-2025\/quickspin-icon.png"},"30":{"n":"Bally Gaming","i":"Bally-Gaming-icon.png"},"31":{"n":"Light & Wonder","i":"11-2025\/Light-and-Wonder-icon.png"},"34":{"n":"Pragmatic Play","i":"Pragmatic-Play-icon.png"},"35":{"n":"Push Gaming","i":"pushgaming-icon.png"},"36":{"n":"Relax Gaming","i":"relax-gaming-icon.png"},"37":{"n":"Hacksaw Gaming","i":"hacksaw-gaming-icon.png"},"38":{"n":"Nolimit City","i":"nolimit-city-icon (1).png"},"39":{"n":"Amatic","i":"amatic-icon(1).png"},"40":{"n":"BGaming","i":"BGaming-icon.png"},"41":{"n":"Blueprint Gaming","i":"blueprint-gaming-icon.png"},"42":{"n":"ELK Studios","i":"elk-studios-icon.png"},"43":{"n":"Ezugi","i":"ezugi-icon.png"},"44":{"n":"Gamomat","i":"gamomat-icon.png"},"45":{"n":"Habanero","i":"habanero-icon.png"},"46":{"n":"iSoftBet","i":"isoftbet-icon1.png"},"47":{"n":"Playson","i":"playson-icon.png"},"48":{"n":"Red Tiger Gaming","i":"redtiger-icon(1).png"},"49":{"n":"Wazdan","i":"wazdan-icon(1).png"},"50":{"n":"Amusnet","i":"amusnet-icon.png"}}

{"2":{"n":"VISA & Mastercard","i":"VISA-MasterCard-Icon-1.png"},"3":{"n":"Skrill","i":"Skrill-Icon-1.png"},"4":{"n":"Neteller","i":"Neteller-Icon-1.png"},"5":{"n":"Paysafecard","i":"Paysafecard-Icon-1.png"},"7":{"n":"Pay N Play","i":"Pay-N-Play-Icon-1.png"},"9":{"n":"iDebit Canada","i":"iDebit-Icon-1.png"},"10":{"n":"Entercash","i":"Entercash-Icon-1.png"},"11":{"n":"iDeal","i":"IDEAL-Icon-1.png"},"12":{"n":"Citadel","i":"Citadel-Icon-1.png"},"13":{"n":"Payz","i":"payz-icon.png"},"14":{"n":"Sofort","i":"sofort-icon-2.png"},"15":{"n":"Bank Transfer","i":"Bank-Transfer-Icon-1.png"},"16":{"n":"Zimpler","i":"zimpler-icon.png"},"17":{"n":"PayPal","i":"PayPal-Icon-1.png"},"18":{"n":"Apple Pay","i":"Apple-Pay-Icon-1.png"},"20":{"n":"Cheque","i":"Cheque-Icon-1.png"},"21":{"n":"Bitcoin","i":"Bitcoin-Icon-1.png"},"22":{"n":"Euteller","i":"Euteller-Icon-1.png"},"23":{"n":"Trustly","i":"Trustly-Icon1.png"},"24":{"n":"Instadebit Canada","i":"Instadebit-Icon-1.png"},"25":{"n":"UPI","i":"upi-icon.png"},"26":{"n":"RuPay","i":"RuPay-icon.png"},"27":{"n":"PayTM","i":"paytm-icon.png"},"28":{"n":"AstroPay","i":"astropay-icon.png"},"29":{"n":"Jeton","i":"jeton-icon.png"},"30":{"n":"MuchBetter","i":"muchbetter-icon.png"},"31":{"n":"Interac","i":"Interac-icon.png"},"32":{"n":"Swish","i":"Swish-icon.png"},"33":{"n":"POLi","i":"poli-icon.png"},"34":{"n":"Neosurf","i":"neosurf-icon.png"},"35":{"n":"Siirto","i":"Siirto-icon.png"},"36":{"n":"Coinbase","i":"coinbase-icon(1).png"},"37":{"n":"Binance","i":"Binance-icon(1).png"},"38":{"n":"Kraken","i":"kraken-icon.png"},"39":{"n":"Ethereum","i":"ethereum-icon(1).png"},"40":{"n":"Dogecoin","i":"dogecoin-icon.png"},"41":{"n":"Litecoin","i":"litecoin-icon.png"},"42":{"n":"MB WAY","i":"4-2026\/MB-Way-icon.png"},"43":{"n":"Multibanco","i":"4-2026\/Multibanco-icon.png"},"44":{"n":"Bizum","i":"5-2026\/Bizum-icon.png"}}

Betsson teams up with Totti, Baggio, and Cannavaro in new campaign

Something special straight from Italy

What’s the Museum of Passion all about?

Impressive ambassador trio