Tonybet Casino and Its Groundbreaking Partnership With CEBL

Ontario licensed sportsbook Tonybet is set to become the official online sportsbook of the Canadian Elite Basketball League (CEBL).

Tonybet Casino is rapidly expanding its presence within the iGaming industry with its current strategy involving greater expansion into Canada and Ireland. The company strives to do so with a combination of cutting-edge mobile technology, celebrity endorsement, and sports sponsorship.

With this groundbreaking partnership with the Canadian Elite Basketball League (CEBL), sports bettors have a lot to look forward to.

It’s official

Earlier this year, the Canadian Elite Basketball League (CEBL) announced its partnership with Tonybet Casino. This makes the Ontario-licensed sportsbook the Official Online Sportsbook of the CEBL.

The platform will power CEBL+, the league’s streaming service, offering members free access to all 127 games. This includes the regular season, playoffs, and Championship Weekend.

CEBL Commissioner and Co-Founder, Mike Morreale, says that Tonybet is a respected leader in the online sports betting space and is considered a welcome addition to the CEBL’s sponsorship family. That goes along with their commitment to free streaming access, strengthening the league’s accessibility to fans nationwide.

Tonybet CEO Dmitry Arabuli also said that Basketball is a hype sport and that they are thrilled to be able to bring it closer to all fans living in Canada. Arabuli added that this partnership is about betting and also about immersive fan engagement.

Tony Cascarino for Tonybet

In Ireland, we see the former Republic of Ireland striker and TalkSPORT presenter joining Tonybet as its brand ambassador. Tony Cascarino is seen in the latest Tonybet TV campaign and billboard series, which launched during the UEFA Euro 2024 tournament.

The campaign is rather tongue-in-cheek and sees Cascarino reimagined as players from different nations. From McCascarino in Scotland to Cascarinez in Spain, a clever tribute to vintage sticker albums.

Cascarino says that it brought back a lot of memories from his time in tournament sticker albums, and the fact that they had fun supporting everyone but England. Cascarino also made an appearance at the iGB L!VE 2025 event, where Tonybet showed us its commitment to responsible gaming and player-first philosophy.

Mobile convenience

The crypto-friendly casino has dedicated mobile apps which can be found on your Android or Apple Store. The mobile app gives access to over 3,000 casino games, 45+ sports markets, live betting, and secure payment options.

There are great features for mobile bettors, including sports betting on mainstream and niche markets, access to responsible gambling tools, secure transactions, multilingual support and generous welcome bonuses. The app is optimised for running Android 5.0+ and iOS 8.0+, meaning it is compatible with a wide range of mobile devices.

A bold new era

Tonybet was founded in 2011 and has grown into a trusted name in the industry with licensing in many jurisdictions. Their primary focus is offering both entertainment and integrity, which has seen the growth of their player base across North America and Europe.

The Ontario-licensed casino is growing more popular by the day thanks to its player-focused style approach in creating a memorable and exciting experience for global audiences.

The CEBL sponsorship, along with Tony Cascarino’s endorsement and mobile access across all devices, adds to the element of surprise, convenience, and excitement for future betting opportunities.

Not to mention that its global presence makes Tonybet the ideal candidate to introduce CEBL as a league that could appeal to all, even international basketball fans. In other words, the partnership could open doors for cross-promotions, talent exchanges and even some broadcasts. It could also help CEBL capture the attention of international players and sponsors.

It’s safe to say that this move could potentially redefine the league's trajectory and set the stage for a new era of Canadian basketball.

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By Deni

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Expertise: Casino Content Writing, Journalism & (PR), Gambling Regulations, Dutch & German Gambling Markets

Hi, I'm Deni! I'm a research obsessive with a passion for gambling regulations, market trends, and casino news. I dig deep into every topic I cover - so every article, review, or guide I write is built on solid research and real detail.

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Last updated: July 23, 2025

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Tonybet Casino and its groundbreaking partnership with CEBL

It’s official

Tony Cascarino for Tonybet

Mobile convenience