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CasinoWow's insights and top moments from iGB L!VE 2025 London

author logo By

Deni

in CasinoWow

July 9, 2025

CasinoWow's insights and top moments from iGB L!VE 2025 London

iGB L!VE 2025 had us talking with partners, making exciting plans and hopping from one event after the other. Catch up on what took place at the conference!

iGB L!VE is one of those annual occasions that bring the iGaming community together for days of networking, innovations, and fun. This year’s edition took place in ExCel London from the 2nd of July to the 4th and had over 15,000 professionals and 300 exhibitors come from all around the world.

As every other time, our team had the pleasure of being in the middle of it all. The hype is still on, so we want to tell you all about it!

Below, we will walk you through the most exciting moments for us and let you see the event through our eyes.

What we got up to at the iGB L!VE 2025

Our schedule was packed for the entire three-day event! No complaints, though, as this means we met with many of our colleagues and partners and will have a bunch of exciting news to announce to you soon. Here’s a sneak peek of some of our highlights:

We had a chance to talk with the football legend Marco Materazzi. Spoiler alert: he was just as charismatic off the pitch as he was on it. Our exclusive interview about the footballer’s career and current aspirations will be published shortly on our website, so stay tuned!

Our team got an inside look at Chelsea FC’s stadium during a special tour organised by Roobet Casino. The article, photos, and videos detailing our experience at the tour are already live here and on our social channels. We even met and held a Q&A with the Chelsea legend Jimmy Floyd Hasselbaink. So, if you missed it, head on over to read more about it.

During the conference, we also hosted a special giveaway in collaboration with our friends at Betsson Group Affiliates. We are happy to report that it managed to generate quite a buzz among the guests. Some even expressed their interest in organising similar campaigns in the future, so that’s a hint to you about yet another thing to look forward to from us, Betsson, and other partners. We also discussed our upcoming projects with frequent collaborators at Pragmatic Play and Amusnet.

CasinoWow's giveaway with Betsson Group Affiliates
CasinoWow's giveaway with Betsson Group Affiliates

iGB behind the scenes

iGB L!VE wasn’t all business. We also managed to sneak a little time for some fun and inspiration while browsing the conference grounds. We loved the creativity shown by the organisers and all the colleagues who clearly spent a lot of time preparing for the conference.

This year’s edition gave us a front-row seat to the art of tattooing with Tattoo L!VE. We also sneaked a peek at the Wimbledon Seating Area and attended the keynote speech by Claire Williams. Miss Williams is the former deputy team principal of the Williams F1 team and gave a talk about the growing relationship between Formula 1 and iGaming, which left us inspired and motivated.

There were a lot of innovative points all around the grounds. iGB introduced iGB Collaborate, which is a place to meet up with other experts and exchange ideas, as well as iGB Concierge, where one could get personalised support and access to exclusive event insights!

iGB Concierge at iGB L!VE conference
iGB Concierge at iGB L!VE conference

What can you expect from CasinoWow?

As always, iGB L!VE gave us a chance to (re)connect with so many of our partners. We met new faces such as the team behind Tonybet Casino, an operator we recently added to our website. We also talked with key figures about the current state of the industry as well as views into the future.

This naturally went towards conversations where we exchanged ideas and set exciting plans in motion. We want to thank everyone who connected with us, expressed their desire to work (again) with us, or just stopped by to say hello during those busy days. We had a great time. We hope we will have the opportunity to do it again soon!

We love taking part in events like this one that focus on building the community we are all part of and driving it forward with tons of innovations and creative solutions. We feel inspired in our everyday work to bring you, our readers, honest, trustworthy and entertaining content here at CasinoWow.

You can expect a bunch of new and exciting collaborations, articles, and even bonus deals, so stay tuned! In the meantime, follow us on Instagram and LinkedIn to make sure you don’t miss a single update.

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By Deni

Verified Casino Expert

Expertise: Casino Content Writing, Journalism & (PR), Gambling Regulations, Dutch & German Gambling Markets

Hi, I'm Deni! I'm a research obsessive with a passion for gambling regulations, market trends, and casino news. I dig deep into every topic I cover - so every article, review, or guide I write is built on solid research and real detail.

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Last updated: July 9, 2025

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