CasinoWow’s Highlights From iGB L!VE London 2026

CasinoWow's experience at iGB L!VE London 2026 was full of exciting talks, events, and making plans. Catch up with us to learn what stood out and what to expect in the future.

Every year at the beginning of July, the air feels different in London, as the entire iGaming community gathers for the annual iGB conference.

This year’s edition of iGB L!VE London, held at ExCel London on 1 and 2 July, brought together more than 9,000 attendees and 250 exhibitors.

CasinoWow was once again right in the middle of the action, spending the days in meetings, on the exhibition floor, and in conference sessions. Here's what stood out.

Two busy days

iGB L!VE London 2026 was slightly smaller than previous editions, but no quieter in energy. Our schedule ran back-to-back across both days with meetings, networking sessions, and conference talks.

We took advantage of the main value of iGB L!VE for us with real time with partners and online casinos. This year gave us that in full, plus a few early conversations about work we’ll be sharing more on in the months ahead.

Betsson Group Affiliates

One of the highlights of the event was the latest giveaway we organised with Betsson Group Affiliates. This year’s edition attracted strong attendee interest and positive feedback, particularly from the lucky winners who took home prizes such as an iPad, a camera, and GK gloves.

Betsson Group is behind leading casino brands such as Betsson and Betsafe, but you may also know them from our frequent collaborations.

We’ve enjoyed working with them on these numerous occasions and, safe to say, this won’t be the last you’ll see from us, so that’s a hint to you to keep your eyes peeled for yet another thing to look forward to.

Hell Partners

Another highlight was Hell Partners’ stand, which was one of the busiest on the floor. They were all on-brand with a hellish theme. They hosted a Prada-inspired giveaway and a private screening of The Devil Wears Prada 2, with commentary from a film critic.

They also gave us an exclusive preview of new casino releases. While we can’t reveal too much just yet, there’s plenty to look forward to in the future.

iGB behind the scenes

Alongside the meetings, we also managed to sneak a little time for some fun and inspiration while browsing the grounds.

We met and had a great talk with Danilo D’Ambrosio, thanks to Betsson.
We took part in panel discussions at the Sustainable Gaming and the iGaming Trends zones, covering AI in iGaming, SEO's shifting role, new gambling regulation, and affiliate growth across the sector.

iGB L!VE London's Sustainable Gaming Zone

Both fed directly into planning for what we're building next.

What can you expect?

During the event, we met with the team behind Rooster.bet Casino, one of the top partners to collaborate with. We also caught up with our long-standing partners at Pragmatic Play and other leading providers such as Ezugi and EGT Digital to discuss upcoming projects and future opportunities.

Pragmatic Play Learn more

Ezugi Learn more

EGT Digital Learn more

We’d like to thank everyone who took the time to meet with us, it was a pleasure! We're heading into the second half of the year with a clearer sense of where CasinoWow's content and partnerships are going next.

Over the coming months, you can expect even more exclusive content and offers for you and plenty of new features to take advantage of. Until then, make sure to follow CasinoWow on Instagram and LinkedIn for updates as they land.

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By Deni

Verified Casino Expert

Expertise: Casino Content Writing, Journalism & (PR), Gambling Regulations, Dutch & German Gambling Markets

Hi, I'm Deni! I'm a research obsessive with a passion for gambling regulations, market trends, and casino news. I dig deep into every topic I cover - so every article, review, or guide I write is built on solid research and real detail.

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Last updated: July 6, 2026

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CasinoWow’s highlights from iGB L!VE London 2026