New GambleAware Support Tool Tackles Gambling Harm at its Core

GambleAware’s new Support Tool app offers free, anonymous help for those looking to cut down or quit gambling in Great Britain.

GambleAware has just launched something that could make a real difference, especially when it comes to managing your gambling habits. It’s a free mobile app called the GambleAware Support Tool. And it’s suitable for anyone who wants to cut down or stop gambling altogether.

The key here is that it’s anonymous, accessible, and informal, which is a smart answer to the growing demand for support that doesn’t involve formal treatment.

An app for the right time

This app couldn’t have come at a more relevant time, especially after the Audience Segmentation by the organisation, which showed that around 4.5 million adults in Great Britain are actively looking to reduce or quit gambling. And notably, a massive 93% of those people said they’d rather go the self-help route (e.g., self-exclude from casinos) than seek formal intervention.

That’s exactly what this app offers - a way to track gambling habits, set goals, and access personalised advice without having to speak to anyone or sign up for structured treatment.

As Alexia Clifford, GambleAware’s Chief Communications Officer, put it: “Whether individuals want to reduce, manage or stay gamble-free, the GambleAware Support Tool is here every step of the journey.”

Younger gamblers leading the need for change

One of the biggest driving forces behind the creation of this app was what the data had to say about younger users. According to new findings, 29% of 18 - 24-year-old gamblers in Great Britain say they want to reduce or stop gambling. That’s almost double the national average of 15%.

When the app first launched in April 2025, it quickly became clear what was pushing many of these younger users. About 48% of them said they wanted to cut back to save money. Another 27% said they were hoping to feel happier. They might look like simple goals, but they can certainly be hard to reach without the right support.

The digital format also makes sense. As Clifford noted:

“The digital age means we essentially have a casino in our pocket, and we know increased accessibility leads to increased participation and therefore increased risk of harm.”

That level of accessibility calls for equally accessible tools to help manage the risk that are also easily accessible.

Built around the Lower Risk Gambling Guidelines

What makes the GambleAware Support Tool stand out from other wellness or tracking apps is that it’s the only one in Great Britain built around the Lower Risk Gambling Guidelines (LRGG).

They suggest limits like gambling no more than 1% of your income, playing four days per month at the most, and avoiding more than two gambling types.

The app doesn’t push a one-size-fits-all solution. Instead, it helps you measure your own behaviour against these low-risk benchmarks and adjust accordingly. That might mean cutting back slowly over time, identifying certain types of gambling that pose more risk than others or early spotting of signs of gambling addiction.

Extra support, without the pressure

The app also includes access to podcasts and educational content for playing responsibly, plus clear signs to further help, like GambleAware’s treatment service finder, for those who eventually feel they need it. But there’s no pressure.

GambleAware’s recent 2024 Annual Treatment and Support Survey also suggested that visibility of help needs to improve across the board. For example, 74% of people surveyed said the National Lottery should do more to boost gambling harm services.

With the launch of this app, GambleAware is clearly trying to fill some of that gap - making support more visible, more approachable, and less intimidating.

More work to be done

GambleAware has also flagged the higher risks faced by neurodivergent individuals, including those with ADHD and autism. They often experience greater vulnerability to gambling harm, so apps like the Support Tool could be really important in offering accessible, judgment-free assistance.

As always, GambleAware continues to push for more consistent responsible gambling standards across UK casinos and the whole sector, which is something they say is still lacking.

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By Deni

Verified Casino Expert

Expertise: Casino Content Writing, Journalism & (PR), Gambling Regulations, Dutch & German Gambling Markets

Hi, I'm Deni! I'm a research obsessive with a passion for gambling regulations, market trends, and casino news. I dig deep into every topic I cover - so every article, review, or guide I write is built on solid research and real detail.

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Last updated: August 1, 2025

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New GambleAware support tool tackles gambling harm at its core

An app for the right time

Younger gamblers leading the need for change

Built around the Lower Risk Gambling Guidelines

Extra support, without the pressure